Tea is one of the most widely-consumed beverages in the world (second only to water), and is considered one of the most cleanest and healthiest of beverages and there is a growing movement of consumers who demand pesticide and chemical free teas and herbs. We support this movement through our commitment to and encouragement of Green agricultural practices.
We are working with several organic plantations in Sri Lanka to improve not only the quality of tea but also the environment the tea is grown in, and by providing our customers with more organic and fair trade products, we hope to achieve this goal.
Being one of the first fair trade agricultural products, tea is an ethical product by nature.
Fair trade is an organized social movement and market-based approach which advocates the payment of a fair price as well as social and environmental standards in areas related to the production of goods to alleviate global poverty and promote sustainability.
Sri Lanka has been recognized as a pioneer in the promotion of fairtrade tea by the Fair Trade Labelling Organization (FLO), which defines the standards for fairtrade certification. The high number of Fairtrade certified plantations in the country is verification to this.
Tea used to be grown in conditions that harm workers, communities and the environment, but increasingly consumers are demanding more humane, more environmentally sensitive products. Thus we have considered the Fairtrade Movement, a great source of inspiration to address customer concerns as well as support farmers and artisans who believe in sustainable farming practices. We also ensure that the farmers receive a fair price for their products while promoting social and environmental standards in the plantations.
With the introduction of fairtrade mechanisms, we can ensure that the end consumer’s cup of tea is guilt free.